1. The Great Scaling: From Garage to Gigafactory Not long ago, 3D printing lived almost exclusively in the “toy box.” In the early 2010s, desktop hobbyists were the face of the movement, using their machines to churn out plastic figurines, phone stands, and household gadgets. It was a curiosity—a high-tech novelty for makers. But the […]
Structural Blue: How Lexus Engineered Color Without Paint
According to “Butterfly Theory,” the flap of a wing in Central America might cause a tornado on the other side of the world. For the engineers at Lexus, however, the delicate wing of the Morpho butterfly sparked a 15-year scientific quest to solve a fundamental limitation of automotive aesthetics. The challenge was to move beyond […]
